Pinterest Marketing – the open secret!

If you would like your social media team to invest time and resources on Pinterest then your first first step should be to check if Pinterest audience and marketing tactics align with your business.

Determine your business objectives

Examples of business goals :

  • “Change the audience composition – identify the % change required”
  • “Increase sales by 30% to women over 25.

Every time you create a marketing strategy for a specific social media channel ask how this can benefit the business in reaching its goals. This is important to help you create BOARDS for your account.

Boards are similar to Mood Boards, you have to add Pins under each Board and create interesting descriptions to engage with prospective customers and followers.

Conceptualise, Create, Curate,

Create eye catching titles – Understand what your audience cares about and combine this with what you have to offer. Create a list of topics before you start creating or repinning.

Pins – When you’re Pinning, add some descriptions in your Pin and relevant hashtags. These hashtags are clickable and work as another search reference. Simple thumb rule is to create one pin and repin 4-5 pins from other accounts.

Here are some tips for building community on Pinterest:

  • Content Map – Curate content from other Pinners whose audience is same/similar to your target audience. Use that as an “inspiration” to create your own content.
  • Follow other Pinners – Save and Comment on their Pins
  • Find your niche – again create, curate and be original.

Writing Pin Descriptions

If you would like to be discovered on Pinterest it’s important to write an awesome description:

  1. Simple rule aim to write 300 characters or more.
  2. Beautiful imagery, positive and funny quotes get most CTRs and Saves.
  3. Add a Link if you would like to redirect the traffic to your site or make the Pin clickable.
  4. CTA – Call to action make it bold, beautiful, attractive and unmissable.
  5. Keywords – know your audience and use the terms that your audience is searching.
  6. Grow but share the love. When you repin, say thank you 🙂

How to make social media work for you?

Social selling, online branding, social media marketing are no longer buzz words they are part of business strategy. Simply being present on social media is not enough, one needs to build a strategy – a content plan and measure performance.

For any business to be successful one needs to start with a mission statement, set up business goals and build a strategy. Set SMART goals before you start posting on your social media account.

Be Consistent: Start with posting at same time daily or post three times a week. Most importantly, timely response helps you increase engagement and build online community.

Media: Always use high-quality images and videos. Try free online resources (Canva, Depositphotos etc) for GIFs, videos etc

Identify high engagement platform for your business. You don’t have to create all the content. Ask your customers to tag you in their posts and repost those on Instagram. The recognition you give to your customer helps them connect with your brand.

Trends – Hashtags are social media magic wands but they only work when you use them regularly and engage with conversations with trending hashtags. Simply make a list of seasonal hashtags and ever-green hashtags and use both when posting content.

Timing: Post content at the right time. The best way to find out best posting time for you, just start testing! Change your posting time every three weeks for two weeks and see what works for you most.

Don’t be camera SHY: GO LIVE!!!! Yes that’s the mantra. Live-streaming options are available on Instagram, Facebook, and LinkedIn and it allows you to connect with your customers/audience real time. It’s a gold mine for you, engage with the audience and ask them what content they love/hate and what they would like see more. That is your content plan right in front of you! If you can’t go live, create video content – video perform better than written content, Video posts on Facebook get 59% more engagement, Linkedin they performs 3x better than written post and so on..

Keep an eye on your competitors – read their blogs, posts, and find out what’s working for them. Identify the patterns of keyword used, visuals, videos that gets attention every time.

Monitor: I am not talking about monitoring your posts but tuning into your target audience understanding what kind of content they are engaging with, picking up on any brand mentions, similar product reviews and keywords usage.

Why do you need to listen to the people who are not even in your customers – well they are your prospects, look for buying cues, answer their questions or clear doubts without asking them to buy your product.

Add Value – Genuinely help others by providing correct information, sharing links and resources that would help them with their search. Don’t hesitate to follow them or ask them if they would like to join your whatsapp or Instagram group for more information.

Measure: Analyse metrics that matter to your business. Track increase in comments, conversions, sign-ups, website traffic, likes, shares, followers, retweets, and click throughs.

Lastly, use emotions and humanise your brand. People react to positivity, happiness, inspirational content, make your audience curious, make them think and remember make them laugh too 🙂